Use Your “B.R.A.I.N.S” My Proven Strategy for “Effective” Social Justice Campaigns

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One World By Gregg L Greer, Editor for One World
Use Your Brains for effectiveness.
Use Your Brains for effectiveness.

Build

We should always be ready to explain and understand the use of creativity and timing to “Build” momentum. PR and media will always help move the cause forward, and galvanize hundreds. Highly Promote your mission and mission Statement.

Revolutionize

Understand the economy of the action and how success requires winning decisive engagements quickly. In this section, we must keep in mind successful campaigns require limiting the cost of competition and conflict and maximizing that cost to your opposition. This knowledge will provide your cause with “change”-This is the heart of a “Revolutionary” effort.

 Assessment

Prior to starting a detailed “Assessment” and Planning- explore and checklist the fundamental factors including the opposing leadership and management also the major elements that determine the outcome of your engagement. By thinking, assessing and comparing these points, we can better calculate our chances of victory. Habitual deviation from these calculations will ensure failure via improper action. Stress to your team that your effort is a very grave matter and must not be commenced without due consideration.

Intelligence

“Intelligence.” Focus on the importance of developing good information sources, and what specified types of intelligence sources are needed. Know how to best manage each of them. Always select someone in the leadership to continue a consistent flow of information.

 Note

“Note” the disposition of the Campaign know the importance of defending existing position until the end of the campaign a beyond. Throughout the campaign, we must recognize, note and look for strategic opportunities, and in addition we must not create opportunities for the enemy.

Strategy

“Strategic”  When you (group) attack always define the main source of strength is unity, not size, and discuss all factors that would be needed to succeed in your campaign. In order of importance, these critical factors are Attack, Strategy, Alliances, opposition, and location.

 

 

 

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